When it comes to checking out clients, things have changed at Frank Anthony salon in Chester, New Jersey. While the high-end salon used to allow clients to add their gratuities and even request additional cash on their charge slips, now owner Frank Warner says no to that and the credit card processing fees that go along with it.
Warner prepared clients by posting announcements in the salon six months prior to the change. And, he installed an ATM machine in the reception area to accommodate clients’ cash needs. Now when the salon holds special promotions, like their Frank Anthony Stimulus Package, which offers 25-percent discounts on services on Wednesdays and Fridays, the opportunity is cash only.
“While it costs us $99 a month to have the ATM, during the first month of the new policy we saved $800 in credit card processing fees—and we no longer had people running to the bank two or three times a day to get cash,” he says.
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One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.