Now is the time to beef up the beauty tool offerings in your retail area. A new pioneering Professional Salon Industry Appliances Study, completed by Professional Consultants & Resources, reveals that in 2008 the overall growth of salon appliances was at 8.5 percent, nearly three-times the overall salon industry growth of 2.8 percent.
Some key appliance findings in the 2008 study include:
Burgeoning growth in appliances is credited to huge increases in home hair styling during the recession, mainly due to the use of Ionic dryers and flatirons.
New product innovations, higher premium prices and general upgrading to new appliances contribute.
Irons grew at 25.5 percent, blow dryers at 10.2 percent and clippers and trimmers also showed growth.
One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.