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Clairol Professional’s Newest Permanent Hair Color Premium Crème

Web Editor | July 10, 2011 | 7:14 PM
Clairol Professional’s newest permanent hair color, Premium Crème, delivers superb color, enhanced with the company’s innovative soy complex formula that deep conditions the hair for added softness and a reflective shine.   The new formula allows colorists to create personalized color for each client, with a palette of 46 intermixable shades organized into nine tonal pillars based on the universal level and tone system. Premium Crème is used with its own unique developer and is applied with bowl and brush. Clairol Professional’s education for Premium Crème includes a combination of in-salon workshops, local “cluster” classes and education at The Studio in New York and Los Angeles. The company has also updated its website, www.clairolpro.com, to include advice, tips and techniques from top colorists. Clairol Professional Artistic Director Danny Lapointe, owner of Salon de Coiffure L’antête in Quebec, said, “The shade range in Premium Crème is spectacular, and the result is so vibrant that the hair color absolutely radiates.”

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