Industry News

L’Oréal Combats Effects of Age

Web Editor | July 10, 2011 | 7:14 PM

L’Oréal Combats Effects of AgeL'Oreal Professionnel has introduced the newest addition to its Série Expert collection: Age Densiforce, a restructuring hair care line that combats signs of aging hair with the company's Lipid Ester formula and Double Anti-Aging active ingredients.

Aging hair becomes thin, dull, gray and weakened. Age Densiforce utilizes antioxidants and lipids to reach both the cuticle and individual strands. The line includes Density Enhancing shampoo, hair masque and concentrated treatment.

The L'Oréal Professionnel Age Densiforce regimen is a four-step system including an in-salon shampoo, treatment and professional salon styling service followed with at-home use of Age Densiforce shampoo and masque.

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