Industry News

L'Oreal Colorist Collection

Web Editor | July 10, 2011 | 7:14 PM

Colorists Get New Collection

L'Oreal Colorist CollectionL’Oréal Professionnel has introduced the newest level of hair color maintenance products with the Colorist Collection, a re-stage of Artec, the original hair color maintenance system. Improved anti-fade formulations that include L’Oréal Professionnel’s new color-recharging complex protect and extend in-salon color and highlights. The Colorist Collection includes 12 ammonia- and peroxide-free color-depositing shampoos and conditioners (including new Vanilla Bean and Hazelnut) that contain botanical extracts, keratin bonding dyes and mica for increased shine. The newly re-designed packaging is color coordinated for ease of color matching.

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