Industry News

Olan's "Go Red"

Web Editor | July 10, 2011 | 7:14 PM

Red is one of the season's hottest fashion colors, and Olan Laboratories is launching its first "Go Red" promotion in February. Valentine's Day suggests red hearts, and Olan is donating 25 percent of the proceeds from February sales of three popular red nail color shades to the American Heart Association.

"Since hearts are red, we believe nails should be red, too. Purchasing Olan's Red Your Mind, Cosmopolitan Red and Cherries Jubilee shades is a great way to wear red and support an important cause," says Lisa Minuto, fashion director for Olan labs.

Olan is placing special hangtags on bottles of these shades to help salons encourage sales and support the American Heart Association.

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Olan's "Go Red"
Olan Labs' "Go Red" promotion will raise funds for the American Heart Association.

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