Industry News

OPI's e-Romance Collection

Web Editor | July 10, 2011 | 7:15 PM

OPI's e-Romance CollectionOPI is going high-tech for Valentine's Day. With more folks finding romance on the Internet, OPI has created three new e-romance nail lacquer shades-Log on to Love, a bright, shimmering red; Met on the Internet, a deep magenta shade and Text Me-Text You, a glitter clear coat.

The e-romance collection is available in a "laptop" display and includes a free bottle of Drip Dry Lacquer Drying Drops for salon services or retail.

"These rich reds and glitter clear coat are perfect for the winter season or as a Valentine's Day treat," says Suzi Weiss-Fischmann, OPI executive vice president and artistic director.

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