Industry News

Alterna's Hemp with Organics

Laurel Nelson | July 10, 2011 | 7:15 PM

Strengthening Botanicals

A blend of certified organic botanicals, rich in vitamins A, C, B complex, K, folic acid and riboflavin makes Alterna’s new Hemp with Organics shampoos and conditioners a unique vegan choice for clients.

“Research has shown that organically grown food is nutritionally superior to non-organic food. Our blend of certified organic botanicals is rich in vitamins as well as minerals such as calcium, iron, magnesium, phosphorus, potassium, sodium and sulfur, all of which deliver essential nutrients to strengthen hair,” says Marion Johnson, vice president of marketing at Alterna.

The certified organic botanicals are coupled with organic hemp seed oil, which helps strengthen hair and retain structural integrity.

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