Industry News

Eufora's Urgent Repair Shampoo

Web Editor | July 10, 2011 | 7:22 PM

Eufora's Urgent Repair ShampooEufora recently introduced Urgent Repair Shampoo, a product created through collaboration with Elle magazine to benefit the non-profit Stop Global Warming initiative.

Urgent Repair contains a natural formulation that removes product build-up with a biodegradable chelating agent, and a sulfate-free thermal protection system that protects the hair from heat styling and environmental damage. The shampoo also protects hair color and is ideal as a preparation for salon color services or deep conditioning treatments.

According to Eufora co-founder and CEO Don Bewley, the company sought the advice of Elle Senior Editor Megan Deem to gain an outside perspective on the development of this shampoo. “We approached her with the project to demonstrate the challenges as well as the tough, yet integral, decisions critical to creating a truly people- and planet-friendly product,” says Bewley.

Eufora will donate $1 from every bottle of Urgent Repair sold through August 2008 to benefit Stop Global Warming.

Visit for more info.


Facebook Comments

More from Industry News

Industry News
Industry News

Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

Load More