Industry News

Sebastian Reinvented

Web Editor | July 10, 2011 | 7:24 PM

The brand has always been synonymous with high fashion and edgy style and now Sebastian Professional is being relaunched with a collection of more than 30 products designed to reignite its high-style status.

The Foundation collection includes three shampoo and conditioner regimens, Form is a collection of strong sculpturing and styling products and Flow features treatment-stylers for softer, touchable looks.

The relaunch will include comprehensive marketing and promotional support. Fashion blogger and "My Space" personality Cory Kennedy has signed on to represent the brand. Visit to learn more.

Sebastian Reinvented

Sebastian recaptures its high style roots with restaged products in the Flow, Form and Foundation collections.


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