’Oréal Professionnel Expands Hi:Richesse Hair Color
L'OrÃ©al Professionnel's new Secret Dores by Hi:Richesse, a sub-brand of Richesse hair color, will arrive in salons in November with three golden shades accompanied by the Secret Dores Color Box containing "recipes" for the favorite gold formulas of three expert colorists. L'OrÃ©al Prefessionnel Haircolor Ambassador Joel Warren of Warren Tricomi Salon in New York shares his Golden Safari technique, Nancy Braun of Christophe's in Beverly Hills reveals her Gems on a Crown and Jack Howard of ILO in Washington, D.C. offers his Forget-Me-Not formula. Secret Dores is available in Brown Sugar, Gingerbread and CrÃ¨me Brulee.
According to L'OrÃ©al Professionnel Vice President of Marketing Paul Schiraldi, "The Secret Dores Color Box gives colorists inside access to the world's great hair stylists with expert advice that cannot be found anywhere else." For more information on Secret Dores, visit www.lorealprofessionnel.com.
The new Secret Dores by Hi:Richesse shades from L'OrÃ©al Professionnel will hit salons in November.