L’Oréal Professionnel Debuts Rubilane
LâOrÃ©al Professionnel and Warren Tricomi Salon hosted a press reception at New York Cityâs Plaza Hotel to introduce the companyâs new Rubilane hair color technology along with its partnership with Warren Tricomi, the salon that features the LâOrÃ©al Professionnel Flagship Haircolor Center.
The event, âIconic Reds,â celebrated women famous for their red tressesâLucille Ball, Rita Hayworth and Ann Margaret, to name a few. The Plazaâs Terrace Room was decorated in red and rose hues to reflect Rubilaneâs six vibrant red shades. Joel Warren, co-owner of the salon with Edward Tricomi, was introduced as LâOrÃ©al Professionnel Haircolor Ambassador. Tricomi devised a dramatic diva red for former American Idol contestant Sarah Mather, who modeled her new hair color while singing the Edith Piaf staple âLa Vie in Rose.â
Hitting salons in February, the patented color-intense, oxidative hair color molecule in Rubilane creates a wide range of new, long-lasting copper shades. The new colors will be available in Majirelâs Majirouge and LUO Color. For more information, visit www.lorealprofessionnel.com.