Industry News

Belson Heats Up With New Line

Web Editor | July 10, 2011 | 7:27 PM

Belson is introducing Brazilian Heat from Mega Hot this month with six new styling tools in a Latin-inspired color scheme of pearlized white and bright orange accents.

"This line is all about having fun without sacrificing performance," says Ileana Moya, director of marketing for Belson Products. "It's absolutely beautiful but it's the innovative features that set the line apart."

The line offers two Brazilian Straight Irons and three Brazilian Curl Irons that feature the company's Temp-Lock technology that eliminates accidental temperature changes and tourmaline-infused double-dip ceramic plates and barrels that heat to 450 degrees in less than a minute. The Brazilian Heat Dryer completes the line with a rheostat dial for variable heat and speed combinations, an ionic generator, cool shot, turbo boost buttons and an ergonomically designed handle grip.

For more information on Brazilian Heat, visit

Belson Heats Up With New Line

This month Belson introduces Brazilian Heat, innovative styling appliances with a Latin flair.

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