Expert Advice

OPI Launches New

Web Editor | July 10, 2011 | 7:27 PM
This February, OPI launches its newly designed, featuring the latest OPI products for nails, hands, feet, and skin, plus the freshest trends in beauty and fashion, all in a chic, user-friendly design.

“The new gives visitors the chance to click into the latest nail and style trends, as well as explore OPI’s vast portfolio of products,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “For example, you can check out our latest Nail Lacquer Collections, see all of our 200+ Lacquers in one place, and use our customized ‘try on’ studio to find which shades look best with your skin tone.”

The new web site combines ease of use with sophisticated technology, to deliver a user-friendly, informative online experience.  
Some of the exciting features and benefits include:

• In just one glance, see an entire product line or category at the same time, including OPI Nail Lacquers, Nail Treatments, Avoplex, Avojuice, Manicure by OPI, Manicure/Pedicure by OPI, Feet by OPI and more!

• My OPI
A place where visitors can keep track of their OPI favorites, print out their list, and bring it to their favorite salon to find them all.

• Try-It-On Studio
See how OPI Nail Lacquer shades look on your skin tone.

• Lacquer Selector
Find the perfect OPI shades by color or collection.  That means all 200+ Nail Lacquer shades in one place!

• Personal Beauty Consult
Product recommendations to meet your specific needs.

• An insider’s look behind the scenes at OPI fashion photo shoots and exotic locations.

• How-to Videos
Quick, easy-to-follow tips.

• Links to Beauty Associations
For up-to-the-minute beauty industry news.

• Suzi’s Beauty Blog
All the latest on beauty, fashion, and lifestyle from Suzi, the First Lady of Nails.

• Fashion Forecast
Fresh from the designer runways, each season’s newest fashion and beauty must-haves.

• OPI in the News
The celebs who wear it, the beauty editors who love it, the media coverage, the awards.

The new launches in February, with OPI’s new Spring/Summer South Beach Collection.  For more information, please call 800-341-9999 or visit

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