Close
Expert Advice

Breaking News from Paris: L'Oréal Professionnel's Color Breakthrough

Laurel Nelson | July 10, 2011 | 8:11 PM
Today in Paris, L'Oréal announced it's newest innovation—INOA. This line with no ammonia and no odor is a three-step mixing process. The colorist mixes oleogel, color concentrate and a cream developer with dual conditioning agent. The very high quantity of oil in the oleogel forces the coloring agent into the hair and makes the product mix together very quickly and easily.

The 50 shades in the line are ultra precise, completely predictable and cover gray 100%.

"For L'Oréal, color is our raison d'etre," said Christopher Leguay, L'Oréal Professionnel International Managing Director. "Innovation in coloring is at the heart of our business."

The system, which features 20- and 40-volume developers also comes with a unique measuring device to measure product.

Check back at modernsalon.com for more information in the coming days and weeks!


More from Expert Advice

Expert Advice Sponsored by Salon Centric

Hashtag Secrets of a Top Beauty Influencer

October 17, 2018

With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.

Expert Advice
Expert Advice

2018 MODERN SALON 100: Hai Tran @hai.stylist

Jamie Newman | August 1, 2018

You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.

Expert Advice Sponsored by Sexy Hair

3 Upstyling Tricks That Will Change Your Life

June 14, 2018

Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.

Load More