P&G Helps Salons Thrive
“We’re not talking about just surviving in these changing times,” said Reuben Carranza, managing director of P&G Professional Care, “We are the trusted partners to those salons that are thriving. We’ve talked with many of our partner salons, especially those using our business-building techniques, and they are already seeing that ‘light at the end of the recession tunnel.’”
In the coming months, P&G is launching a campaign to ensure all salons have business education as well as the service and retail incentives to help them emerge from the recession with a healthy business. They will share stories from successful partner salons and encourage other salons to share their success stories.
In the first of a series, three successful salon owners and P&G partners will share their inspirational stories: Eva Scrivo, Wella’s newest spokesperson and owner of two namesake salons in NYC; Dan Johnson of Chicago’s Mario Tricoci Salons & Day Spas and Joseph Cozza of Joseph Cozza Salon in San Francisco.
To take advantage of the P&G resources, visit pgsalonprofessional.com. The site features e-mails you can sign up for, classes at The Studios, and a 90-day, no-risk opportunity to try Sebastian and Nioxin products. Visit the site to learn more about these opportunities from P&G.