Goldwell in Miami...the GTA Symposium
Sometimes I think I am the luckiest âgirlâ in the world. Lately there have been some incredible incredible incredible showsâ¦and I get to go!
Goldwell held an amazing extravaganza, the GTA Symposium, at the Doral Resort in Miami. The two day event, held to âcertifyâ their North American color educators, kicked off with one of the best 90 minute presentations I have ever seen. Andrew Heasman and Dimitri Loizi of âRUSHâ, a top educational team from London, not only showed some inspiring hair, but demonstrated their latest cuts on several models on stage. The cuts were pretty exciting (okay, VERY exciting). Each look was accented by fresh, interesting and genuinely new haircolor by Goldwell colorists John Simpson and Thomas Dewing. Everything was fashion forward, but not crazy. All shapes and colorations were offered with more commercial interpretations. It was obvious that these 200-ish attendees have seen great hair in the past, but this still impressed.
Andrew Heasman, of the Rush educational team, teaching techniques.
The designs offered were from the Rush âSwitchâ Collection, five distinct looks that can be âswitchedâ around. The VOLUME group is sexy and slightly a-symmetrical. CURLY is condensed in a triangular shape with extreme disconnection. WILD, shown on a male model, benefits from multiple lengths and is supported by serious texturizing. NATURAL is made up of graduation, layering and one length, all in one look. Finally, STRAIGHT is soft and silky and was âswitchedâ up to a more textured, curly look.
Models from the Switch Collection.
Five break-out rooms were set up for rotation for the rest of seminar. These included intense cut, color and texture education as well as a room designated for âsalon life." A trip to experience night life in Miami Beach was a big hit, and the costume party âaward ceremonyâ was a great way to end the seminar. This list of winners follows, however, I would like to point out that as far as appearance is concerned, everyone in this group IS a winner. This group of Goldwell Technical Associates really brought its âAâ game to Miami. Beautifully dressed and fabulously coiffed, there wasnât a clunker in the group. Everyone looked incredibly tastefulâ¦but with an âedge." As a whole, these Goldwell trainers made our industry proud!
A group of the Goldwell award winners.
2007 Goldwell Symposium Top Award Winners
The Gold Star Awards are presented to Goldwellâs Full Time and Part Time Field Educators who go above and beyond the required amount of educational Activities in the following categories: Detailing, Distributor Store education, In-Salon education, Prep Day, Promotional Events, Regional Shows and School Training.
Full Time Educator Gold Star Winners:
Marge Binner â Total Activities 193
Thomas McWilliams â Total Activities 193
Joann Dedman â Total Activities 175
Judy Radelat â Total Activities 172
Goldwell Technical Associate Gold Star Winners:
Daniel Brehm â Total Activities 202
Davin Dawson â Total Activities 163
Connie Cummings â Total Activities 127