Industry News

The Maggie Line

Maggie Mulhern | July 10, 2011 | 8:13 PM

 The Maggie Line









Are your eyes deceiving you?  Has Maggie really come out with her own products?  That's right…and you can too!  Enso Beauty, a new luxury private label group, has just made it way too easy for any salon to offer its own "line" to clients.

I just met with Managing Director Elizabeth Kenny and Business Manager Jodi Cioffi who presented me with a beauty case filled with MAGGIE shampoos, conditioners and styling aids.  My first reaction?  How very cool!  Second reaction after "testing" the shampoo this morning?  How great is this product!  A lovely scent, wonderful lather and, in general, an extremely positive experience….what more does one need?  This high end line consists of 2 shampoos, 2 conditioners and 7 styling "must haves".  Because Enso Beauty falls under the Shiseido umbrella, these products benefit from great research and development and a fantastic support system.   What makes them unique is their "special ingredient"…a complex of Asian Sugar, soybean exact and silk proteins which are combined to restore hair health.

Kenny and Cioffi have really done this right.   While the shape, color scheme of the packaging and scent can't be tweaked, every label will be personalized for your salon and will be exclusive to your area. Not only does this appeal to the ego but if diversion is an issue, you can be assured YOUR line won't be found on the shelves of your local grocery store (unless you put it there).  The minimum order is not crazy ($1500 opening order) with 48 piece re-orders to maintain the line.  I know this whole thing sounds like an ad, but it really is impressive.  For more info, go to or call 1-877-322-ENSO.

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