Industry News

Girl, Reconstructed

Alison Alhamed | July 10, 2011 | 8:16 PM

Every time I get my hair cut, I make a promise to myself... "This time," I say, "I'm going to use products to prevent damage every single time I style my hair." Well, just like a New Year's resolution, I somehow seem to forget that promise after just a few weeks.

This time, I swear, is different.

I started using Joico's KPAK Liquid Reconstructor before every blow dry and flatiron session. And it's totally working. 

Girl, Reconstructed

First of all, the mist that comes out of this spray bottle is a perfect, portioned amount.  Each section (I do three when I blow dry) requires only one or two spritzes and I'm set.

Yes, I still pile on the Moroccanoil and Hydrating Creme, but this KPAK spray definitely protects me from damage.

Pegged as an "intense, leave-in liquid protein spray," it gives hair strength, shine and elasticity without adding weight (oh, and it smells pretty darn good, too!).


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On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.

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