Industry News

Creme de la Creme

Alison Alhamed | July 10, 2011 | 8:18 PM

With a suggested retail price of $59, this signature Masque really is a splurge-but, every now and then, a girl's gotta spend a little money on herself, and your clients won't regret spending it on this sinful treatment.

This "crème de la crème" deep-hydrating masque transforms even the driest, most over-it hair, leaving it supremely soft and irresistibly touchable. To apply? Just massage, indulge (for as long as you want, I went about 15 minutes) and then rinse. If your client has thick, unruly hair, the masque will work beautifully as a daily treatment. If hair isn't as thick, others will love it as a weekly soak.  

Formulated with Lychee Extract, the maque defends hair from oxidative stress, photo-aging and the deterioration of keratin.   Kaempferia Galanga Root Extract in the masque delivers natural UV protection, while Keratin-Derived Active penetrates the cortex and creates a shield on the surface of the hair to fortify and provide anti-aging protection.  

Check out for details.

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