In the 10-minute online business show, Andrew shared an interesting insight about business cards. He spoke about how he had a collection of business cards and how he laid them out on a table and asked, “You know what I saw? That’s right, a table full of business cards.” He explained that when someone asks him for a business card he gives them his book. Why? Yes it is more expensive, but now the people he meets take him home and get to spend time with him virtually. Plus, because he has a book, he instantly becomes more interesting and important. I sat there, and within five minutes had the concept finalized for our team book, “50 Ideas That Will Make Your Hair Better.”
I then went to our team and asked every member to submit a minimum of five hair tips their guests could use. In one week’s time we had nearly 100 ideas. I spent the weekend categorizing the ideas into chapters based on the ideas submitted. Here they are:
Hair Color & Shine Conditioning Styling Healthy Hair Curly Hair Volume & Body Special Occasions Travel Tips Updating Your Hair And a Bonus 20% off for New Guests
The book offers ideas and tips, and each chapter was edited to give a feeling of one voice and the booklet is written as if our team was sought out because of our talent for the tips.
Once organized, I returned the edited booklets to the team on Tuesday, and by Friday, they read and made corrections. Then, the following Tuesday, a final edit was redistributed to the team and we were able to send it to the printer by Thursday. The following week our team had 5,000 books, 3” by 4” with 22 pages of great hair tips to hand out. We distributed initially at gyms, restaurants and community groups, and because of its format, people started grabbing them.
Now, we use them exclusively at our studios giving them to every existing guest when they leave in hopes of them distributing it to their friends. Then, to incentivize, we have our thank-you rewards at both of our studios, which rewards our current guests who tell their friends about our team and build our businesses … but more on that next month.
“The future is incredibly bright for Olaplex, and I know Reuben, with his experience, talent, and personality, is an excellent cultural and professional fit to shepherd Olaplex into its next chapter of growth."
MODERN editors teamed up with Hello, Salon Pro to curate special, limited-edition Best of Show Beauty Box assortment of favorite professional products to complement Hello, Salon Pro’s ongoing subscription series.
THE LOOK: ALL STARS, the TV series focused on head-to-toe makeovers, is announcing the official partnership with the North American Hairstyling Awards (NAHA), the premier photographic hairstyling competition.
This new location brings together Wella Professionals, System Professional, Nioxin, Sebastian Professional, Londa Professional, Sassoon Professional, Clairol Professional, Wella Color Charm, OPI and ghd, under one roof.
The Better Business Bureau Awards for Excellence recognizes businesses and non- profits in the Greater Houston Area for their achievements and commitment to overall excellence and quality in the workplace.
Illusions of Shirlington is pleased to announce its 25th anniversary serving clients across the D.C. area. Under the leadership of owner Irma Wheeler, Illusions has become a fixture in the Shirlington community and an icon of creativity and customer service in northern Virginia.
Jeffrey LaMorte and Vance Theodore invited their staff, friends, and family to view the talents of Wella Top Artist Dana Lyseng and Sebastian International Artist Anthony Cole, onstage, demonstrating color, cut, and style techniques during a live runway show. And all the money raised went to charity, BrainUp.
Kids in school are exposed to head lice, it's just a fact, but this wearable solution can make parents feel better about taking steps to prevent them and helps hairdressers be a hero to their client when they recommend it.
NAHA 2019 - There are changes afoot. If you are interested in entering, get the scoop directly from Jessie Marshall, Director of Education and Competition Programs for the Professional Beauty Association (PBA.)