Expert Advice

The Benefits of Clinícure

Laurel Nelson | July 10, 2011 | 8:39 PM

Joico's Clinícure Thinning Hair Solutions line offers salon clients ammunition against thinning hair and hair loss. We asked Brad O'Brien, Clinícure and Re:nu brand manager what salons need to know about this latest technology breakthrough.

The Benefits of Clinícure

What is the main difference between the Clinícure line and its competitors?
BO: With four easy three-step regimens, Clinícure is simple to use, and simple to recommend to salon clients!

MS: Who is the optimal client to recommend Clinícure to?
BO: Men, women-really anyone at any age who is concerned with thinning hair should be using Clinícure. Clients who are interested in botanical products will be especially excited about it.

MS: What approach should stylists use when retailing the line?
BO: A stylist is one of the only people who can speak honestly and directly about his/her clients' hair, including its challenges and how it might be changing over time. Clinícure recommendations should be made from a compassionate point of view and with confidence.

MS: Why did you choose botanical ingredients for this line?
BO: Our research showed that carefully blended botanicals complement advanced hair care science in bringing to market the most effective solutions for thinning hair. It was important to create a line that was both botanical and effective.

MS: For a client with thinning hair, how long do they have to use the line before seeing results?
BO: According to our independent clinical study, 85 percent of clients using Clinícure saw results in just one week.

MS: How is it being rolled out to salons?
BO: Clinícure is available to all US salons through Joico's distributor partners. With a $99.95 salon intro deal, a salon new to Clinícure can have a full retail line-up, a complete back bar set, and accessibly priced Trial Rxs, which are an economical way to introduce clients to Clinícure.

More from Expert Advice

Expert Advice Sponsored by Salon Centric

Hashtag Secrets of a Top Beauty Influencer

October 17, 2018

With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.

Expert Advice
Expert Advice

2018 MODERN SALON 100: Hai Tran @hai.stylist

Jamie Newman | August 1, 2018

You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.

Expert Advice Sponsored by Sexy Hair

3 Upstyling Tricks That Will Change Your Life

June 14, 2018

Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.

Load More