Group 3 Marketing, a full-service agency serving all segments of the beauty industry, recently shared findings that point to an upbeat holiday shopping season. A new report from American Express Spending and Saving Tracker, which examines American consumer views and priorities, shows some evolving trends that can positively impact salon business this season:
60 percent of participants plan to spend the same or more in the next 30 days compared to the previous 30 days.
46 percent of participants cite salon hair styling and grooming as a high priority today versus the 18 percent who felt it was a high priority this time last year. Grooming rose 28 percentage points in priority, second only to car maintenance, which jumped 37 percentage points. Overall health and wellness increased in priority, as organic food purchases and massage also rose by significant numbers.
Young professionals in particular are more optimistic about the economy and more likely to increase spending during the next 30 days as compared to the affluent and the general population.
For many hairdressers, the topic of raising prices and facing clients seems so overwhelming that they let years pass without broaching the subject. Here, Artist Connective member Derek Cash share his tips for managing your service prices.
Artist Connective member Emily Buffi is stopping thumbs left and right with her cool, cohesive Instagram aesthetic that pays homage to the '90s. She shares what she uses to create her signature vibe on her feed and in her stories.
There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
See how colorist Kristin Grip is using her Instagram platform to share side-by-side comparisons of filtered images and unfiltered images, in an effort to educate clients and the industry about the realities of today's hair inspo photos.
Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!
You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.
Living and working with intention is taking a step back to really take the time to see where we are at and where we want to be. Read through one stylist's suggestions for being thoughtful and responsive in her life and her career.
The beauty industry comes in contact with a form of human trafficking known as sex trafficking and in Ohio, it has become so common that stylists are required to take a course on human trafficking in order to keep their license. Learn how you can help identify the signs and possibly save a life.