Dying for Demis
Do your clients understand the difference between a demipermanent and permanent color? Have you educated them on the different results they can achieve with looks and coverage?
While a demi is great for a color-shy client, permanent color can achieve more dramatic change and better gray coverage for clients with more than 50- percent gray. However, demis still tend to be the most popular variety among clients.
Wella Professionals recently surveyed women to discover why they love their demis. Check out the results: Do you recognize your clients in the findings?
- 40% of women want multi-tonal colorâeasily achieved with demipermanent color because the hairâs natural tones shine through.
- 60% of women find regrowth to be unacceptableâdemipermanent color creates a softer line of demarcation.
- 37% of women stop coloring hair because of damage concernsâWella Professionals Color Touch Demi-Permanent hair color contains no ammonia and less peroxide, so itâs gentler on hair.
And hereâs what Wellaâs expert has to say about the new and improved Color Touch with Light2Color Complex:
âIâve found that many of my clients are looking to enhance their natural color or refresh their look without too much maintenance,â says , NYC salon owner and spokesperson for Wella Professionals. âColor Touch is my go-to product in the salon because it provides dimension with translucency and reflects light for incredible shine!â
Visit wellaprofessionals.com for more details.