Expert Advice

New DVD features hair coloring tips

July 10, 2011 | 8:56 PM

Hair color acts like CliffsNotes to contemporary culture. To make sense of it all, Redken 5th Avenue consultant and working colorist David Stanko's new DVD focuses on Lifestyle Coloring. Using Manhattan's unique geography, he explores the color techniques, cultural cues and business builders that relate to Downtown hipsters, Midtown business types and Uptown sophisticates. Every colorist has-or can have-all three types in the chair.

"Like the Downtown crowd, Rhianna changes her color frequently and is into serious color exploration; Sandra Bullock represents the Midtown mindset, varying single-process color with subtle dimension," says Stanko. "Real color is all about lifestyle, and from Hollywood to Hoboken, we all have our own self-proclaimed celebrities, whose hair color should jibe with their lifestyle."

The Lifestyle Coloring, DVD includes insights into lifestyle segments; tips for developing a signature style, using Stanko's Pasta Method of highlighting; step-by-step, customized color techniques and business-building ideas.

New DVD features hair coloring tips
The business woman with a hectic lifestyle demands color management. Soft-to-steep, diagonal highlights plus baliage allow it. Photography: Grey Zisser. Color: David Stanko. Styling: Marco Santini

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