An important and necessary step is conditioning both during and after the treatment. Romero applies a hydrating strengthener to ½-inch sections before applying the de-frizzing treatment. An intense moisturizer follows the treatment after a thorough rinse and shampoo. The client is instructed on conditioning maintenance in her at home routine.
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Hair: Fernando Romero, assisted by Alex Mar, master educator for Bio Ionic
Photography: Roberto Ligresti
Make-up: David Maderich www.mistermakeup.com
Fashion styling: Sharice Massehians
All below by Bio Ionic unless noted
Shampoo: Super-Hydrator Intensive Moisturizing Reconstructor
Blower: Bio Ionic PowerLight Pro Dryer
Flat iron: OnePass Straightening Iron
Brush: Ionic Conditioning
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Bio Ionic’s KeraSmooth Anti-Frizz Treatment from Bio Ionic offers a smoother, sleeker look for frizzy clients. “It is formaldehyde free, does not need a neutralizer, and just one swipe from a flatiron at 400 degrees to seal the treatment,” says Fernando Romero, creator of the product. For our virgin-haired model looking for a straight finish, the treatment was left on for 25 – 30 minutes. For just defrizzing, the treatment should stay on for 5 – 10 minutes.
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1. Cleanse the hair with a clarifying shampoo. Section the hair in quadrants. Pull out ½-inch sections and spray on iFixx, a hydrating strengthener.
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2. Comb through using a wide-tooth comb.
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3. Begin application of KeraSmooth Anti-Frizz Treatment on damp hair, ¼-inch from the root.
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4. Draw through the mid shaft, to just above the ends.
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5. Process for 20 minutes (this depends on texture and curl) and apply more KeraSmooth and draw through to the ends.
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6. You must do a strand test. Process for an additional 5 – 10 minutes once pulled through to the ends. Total 30 minutes application.
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7. Rinse for 7 – 10 minutes until the water runs clear. Shampoo.
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8. Blow dry ½-inch sections over a large round brush.
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9. Flatiron to seal the hair using the OnePass Straightening Iron at 350 – 400 degrees. Run down ½-inch sections one time, working from root to end.
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10. For a second look, take a jumbo curl rod. Hold vertically and shape.
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11. For some sections, the ends are secured in the iron, while for other sections the ends remain loose. Clients must not shampoo for three days and must condition regularly.
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