Event Coverage

Luxury: INOA by L'Oréal Professionnel

July 10, 2011 | 10:25 PM

Various beauty industry experts give their take on L'Oréal Professionnel's INOA haircolor. INOA stands for "Innovation No Ammonia" and is finally revealed after many years of research. We invite you to discover INOA in this video. Go to the INOA website (

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