Industry News

Sedu Flatirons: A Full Line Up of Goodies!

Alison Alhamed | July 10, 2011 | 10:25 PM

Sedu [si-'du]
1. To seduce.
2. To turn on the object you desire.
3. To bring out your client's inner seductive goddess with Sedu hair styling products!

I just tried out the Sedu's best-selling professional flatiron-the Ionic Ceraminc Pro Flat Iron-and love it! Typically, when selecting flatirons for use on myself, I opt for a 1-inch or ½-inch plate size for my hair type. I like to get really close to the base, without an indent. But, last night, I took one look at my client's hair and KNEW I needed something with a little more width. Her hair was SO long! So, I tried the 1 1/2 –inch model on her, and it worked fabulously!

I had just given my client a full head of highlights, alternating slicing and weaving, and really wanted her to see the different dimensions of golden blonde I had put in her hair. This iron did the trick! The iron straightens, smoothes and tames hair for sleek style to really enhance your client's natural shine. Coupled with a smoothing serum for added polish, and the hair practically GLOWS!

Sedu Flatirons: A Full Line Up of Goodies! Sedu's tourmaline- and ceramic-infused plates maintain consistent heat, yet the temperature can still be adjusted, with options from 240 degrees - 410 degrees. It's super lightweight (an absolute MUST when doing long hair!!) and has 9-feet of cord, so you don't have to constantly spin your client around in your chair to reach.

Even cooler? A two-year warranty, no questions asked.

Sedu Flatirons: A Full Line Up of Goodies!

For other lengths, and varying textures, check out Sedu's other irons, including the Sedu Revolution-a 1-inch styling iron with curved edges to offer extra versatility for a multitude of hair styles. It has floating plates and anti-slip edges to capture all the hairs within the plates.

And, for your on-the-go clients, consider retailing the Sedu Revoltion Shortie Styler-a ½-inch plated iron that delivers all the amenities of a full-sized iron. It's only six-inches long and is great for the gym, travel or clients with a fringe.

Love the versatility this line offers! Check out or call 646-435-9120 for additional details and purchasing information.

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