Industry News

SalonTech Launches Keratin Straightening System

Maggie Mulhern | July 10, 2011 | 10:30 PM

At a press conference during Beauty Week in Las Vegas, SalonTech introduced "Keratin Straightening System."

The five part system addresses the questions surrounding the controversial service with its new product. In addition to the Thermal Keratin Treatment, there is an Activating Cleanser, the Keratin Concealing Mask, the Progressive Keratin Shampoo and the Progressive Keratin Conditioner.

According to SalonTech, there are three controversial issues with most Keratin services. Each is followed by how the scientists at SalonTech deal with the concerns:

1.  Dry hair: The SalonTech formulation is created with clay and silicone to protect the hair from drying agents.

2.  Hair loss: Since most of the hair loss is from chemical residue and improper application, the Keratin Straightening System has a powerful regimen of aftercare products and extensive information on proper application.

3.  Formaldehyde and Aldehyde: This system uses different ingredients to absorb PPM levels.

While the same product is used for all hair types and textures, the magic comes in application including how many times each section is swept with an iron.

Most interestingly, this system allows the stylist to shampoo the hair immediately after the service. "This is really the best part," said Jessica, the SalonTech guest artist who was delivering the service to a model during the press conference. "I can let my client leave with clean hair! She leaves with shiny, smooth and manageable hair...that has been shampooed at the salon."

More from Industry News

Industry News Mannequin head from Kris Sorbie NYC
Industry News

Shaking Up The Mannequin Game

Maggie Mulhern | March 15, 2019

"I feel hairdressers don’t always appreciate esthetic when working with mannequin heads," says the iconic Kris Sorbie, famed colorist, stylist and artist. As the Global Artistic Director for Redken, Sorbie has handled many a "head" and decided a couple years ago that it was time to up the mannequin head game.

Industry News Sheila Zaricor-Wilson, president-elect of Intercoiffure America/Canada.
Industry News

Women in Leadership: Sheila Zaricor-Wilson

Michele Musgrove | February 27, 2019

As Intercoiffure prepares for its Spring Atelier, its president elect prepares to take charge. With our Women in Leadership series, we connect with Sheila Zaricor-Wilson, who shares her history, her thoughts and her goals for her tenure.

Industry News Karen Gordon, president of Cosmetologists Chicago, the organization that owns and operates America's Beauty Show.
Industry News

Women in Leadership: Karen Gordon

Michele Musgrove | February 27, 2019

As Cosmetologists Chicago prepares for America's Beauty Show in late March, our Women in Leadership series talks with the newest president of the association, Karen Gordon. In a candid interview, she shares her history, her thoughts and her goals for her tenure ahead.

Load More