La-Tweez, the illuminated professional tweezer, was launched to the Raylon sales team a few months ago and within two days the item had sold out. Sales continued to grow and exceed all expectations, according to Raylon buyer Cate Huyard. La-Tweez is also carried by a network of distributors including: Peels Salon Services, Beauty Craft, Professional Salon Services, and others across the country.
According to Warren Peskin of WRP Business Development, Peel’s and Raylon have combined sales of La-Tweez totaling more than 10,000 tweezers. For more information, contact Peskin at [email protected] or 530-320-6633.
Ideas That Evoke, a digital, social and public relations agency serving clients in the beauty, salon professional, lifestyle and luxury industries, recently announced the expansion of its business to the West Coast.