Industry News

BabylissPRO Volare Luxury Blowdryer

July 10, 2011 | 10:36 PM
BabylissPRO has just introduced its new luxury blowdryer: Volare.  The Volare blower is exceptional in that Ferrari engineers help develop and design the motor that "drives" the blow dryer. To introduce the blower to distributors and the press, Lee Rizzuto, CEO of Conair, rented out the Las Vegas Motor Speedway and invited all to drive REAL Ferrari's along the course. Just 13 signed on, and Modern's Beauty and Fashion Director Maggie Mulhern was just one of two women willing to brave the course and the 115 degrees! "I got it up to 125 miles per hour," said Maggie. "What a blast!  Oh...and the blow dryer is fantastic!"

Watch the Volare video at
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Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

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