Industry News

Guido's Fresh Looks

Lauren Salapatek | July 10, 2011 | 11:20 PM

Guido, Redken Creative Director, created fresh looks this past weekend for Paris Fashion Week. AKRIS, SONIA RYKIEL, GAULTIER & LOEWE called on the master stylist to enhance the looks of their Spring 2011 Collections. Here is a report from each show, including a comment from Guido himself.

Guido's Fresh LooksAKRIS

At Akris, the look was a wet, high-shine knot inspired by simplicity and elegance.

"Akris is a very simple, elegant, and sophisticated design house and we wanted the hair to reflect that. The designer had visited Japan in July and was very inspired by the gardens so that is the inspiration for the both the collection, and the hair."

Create the look:

- With a water spray bottle, damp hair all the way through.

- Apply hardwear 16 gel from roots to end for a wet look

- Pull hair into a ponytail (with no part) above the occipital bone. This is not a "clean" ponytail but meant to look like she did it herself with her fingers.

- Wrap hair into a knot and secure with pins

- Spray with vinyl glam 02 mega shine spray for high shine and finish with forceful 23 hair spray.

Guido's Fresh LooksSONIA RYKIEL

At Sonia Rykiel, the look was inspired by a French woman from the 1930s and 40s with big bouncy curls.

"Inspired by an artsy, left bank artsy Parisian, woman, we reinvented the look for this show this season for a fresh take." –Guido, Redken Creative Consultant

Create the look:

-Create a part on the left side

-Apply spray starch 15 to the hair to protect it from heat

-Section off hair, leaving a two inch area around the face and create small, tight curls using a ½ inch curling iron and set the hair with pins.

-Use a larger barrel iron to curl the two inches from around the face that was sectioned off

-let hair set

-Shake out curls with fingers and spray wool shake 08 to add volume.


At Jean Paul Gaultier, the look was outgrown black Mohawk wigs (a few with color) inspired by Joan Jett and David Bowie, for a very ‘rock and roll' feel.

"Joan Jett was the main inspiration for the look the season, so we decided to put outgrown mowhawk shaped wigs on all the models. We've changed the way we look at wigs, there was a time when wearing a wig was very taboo, and now it's a fun way to mix up your look. The key to wearing a wig is bringing it into a salon and having your stylist cut/trim the wig to fit your face – it's not one size fits all. That's what we're doing here today, putting the wigs on the models and trimming to compliment their face."

Create the look:
-Wrap hair tight to the head and secure the wig with pins
-Trim the wig to frame the model's face in a complimentary way
-Apply structure wax to the ends and style the mohawk in a piecey, rocker way
-Finish with forceful 23 hairspray

Guido's Fresh Looks LOEWE

At Loewe, hair was pulled back into a thick ponytail to complement the accessories in the collection.

"This collection features a lot of accessories so we wanted to create a hairstyle that would compliment the accessories on the runway. A ponytail is a look that always works on a woman. Today we added a little bit of "drama" but adding extensions to make the ponytail hit the lower back."

Create the look:

-Apply thickening lotion 06 to hair and blow-dry hair straight.
-Pull hair away from the face and into a ponytail right above the occipital bone (with no part).
-Apply long extensions around the ponytail so the ends of the hair end at the lower back
-Wrap a small section of hair around the base of the ponytail to cover the elastic
-Apply spray starch 15 and flat iron ponytail so it's perfectly straight

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