MODERN Proview members say the popular styles their back-to-school clients want are long layers and chocolate/caramel
highlights.MODERN Proview members say they put grade level, school pictures, dress codes and manageability into consideration when creating back-to-school hair styles.
"As a young adult transitioning from middle school to high school, and high school to college, it is important for their self-esteem to fit in with their friends, and to make the move with confidence. Having the knowledge of how to duplicate their style at home will help them look and feel confident; which will help them exceed beyond their goals."
-Jane Kutchey, master stylist/Matrix artistic educator at JCPenney Salon, Sterling Heights, Michigan
"Teens love to express their individualism through their hair styles and color, but one main concern is financial maintenance. They like to sometimes shock with their hair style choice, but don't like the price shock when it's time to pay."
stylist and of Timothy Martin Salon
"The biggest concern I âm
hearing from young adults
is regarding the health of
their hair. The majority of
teens are maintaining length,
and are conscious of the
frizz and damage."
-April Lyn Graffeo stylist and owner of Indra Salon, Andover, Massachusetts
"In Florida, we are doing a lot of blonde highlights and root drag barrel curls with the GHD styling iron. Teens want their styles to last through summer and back-to-school."
-D. Scott Ball
owner of Cut & Color
Room, Orlando, Florida
"Although we still receive requests
for smooth and straight styles, we
are definitely seeing an increase
in requests for âlazy, soft curls,'
not perms or tight curls. And our
guests are wanting to learn how
to style their hair that way."
-Jill Kohler president of Kohler Academy Scottsdale, Arizona
Join the Proview Conversation
Become a member at salonproview.com today!
Help MODERN editors identify and analyze trends and best practices. Get VIP access to exclusive industry reports and product samples. MODERN'S Proview section is compiled by Associate Editor, Lauren Salapatek at [email protected].