Beth Minardi, spokesperson for Joico’s Vero K-Pak color, knows how to make her blonde and strawberry blonde clients look like they were born that way. “We’re going for a richer, more natural blonde—more sophisticated,” she says.
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Hair color: Beth Minardi
Hair cut: Tammy Laimos
Assisting: Gion Vincent
Photography: Roberto Ligresti
Make-up: Gareth Green
Fashion styling: David Widjaja
Leopard print velvet and lace dress
by Dolce & Gabbana
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PRODUCTS AND TOOLS
Permanent Color: Vero K-Pak Color
Demi Color: Vero K-Pak Chrome
Shampoo/Conditioner: K-Pak Color
Therapy Shampoo and Conditioner
Stylers/Protectants: All by K-Pak:
Deep Penetrating Reconstructor, Protect
and Shine Serum, Leave-In Protectant,
Iron: K-Pak ReconstrRx Vapor Iron
Blower: Twin turbo dryer
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“If all foils go roots to ends it
looks stripe-y. Some should be
sliced and others woven. In
addition, with the color design,
foils should be closed, not
folded, to prevent marks and
make it easier to remove.”
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Putty slashed jersey dress with
built in gold necklace by Gucci
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