Beth Minardi, spokesperson for Joico’s Vero K-Pak color, knows how to make her blonde and strawberry blonde clients look like they were born that way. “We’re going for a richer, more natural blonde—more sophisticated,” she says.
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Hair color: Beth Minardi
Hair cut: Tammy Laimos
Assisting: Gion Vincent
Photography: Roberto Ligresti
Make-up: Gareth Green
Fashion styling: David Widjaja
Leopard print velvet and lace dress
by Dolce & Gabbana
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PRODUCTS AND TOOLS
Permanent Color: Vero K-Pak Color
Demi Color: Vero K-Pak Chrome
Shampoo/Conditioner: K-Pak Color
Therapy Shampoo and Conditioner
Stylers/Protectants: All by K-Pak:
Deep Penetrating Reconstructor, Protect
and Shine Serum, Leave-In Protectant,
Iron: K-Pak ReconstrRx Vapor Iron
Blower: Twin turbo dryer
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“If all foils go roots to ends it
looks stripe-y. Some should be
sliced and others woven. In
addition, with the color design,
foils should be closed, not
folded, to prevent marks and
make it easier to remove.”
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Putty slashed jersey dress with
built in gold necklace by Gucci
Keune’s new Beyond True Beauty program is dedicated to the extreme, the avant garde and the artistic. Beyond True Beauty is a hair art and video campaign, an awe-inspiring show and a masterclass dedicated to help stylists explore extreme, imaginative looks.
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During 2018's Goldwell Color Zoom competition in Barcelona, the new trend collection, created by the previous year's Global Gold winners, was revealed. Elemental features tone-on-tone colors that play with contrasts, while modern, minimalistic shapes provide a primal edge.
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2017 marks the golden anniversary for Olivia Garden. As the iconic brush and tool manufacturer celebrates 50 beautiful years, its newest collection reflects the versatility of the brand, and the results achievable through quality tools.