Hair Color Trends

Vanilla Blonde by Beth Minardi

July 10, 2011 | 11:20 PM
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Beth Minardi, spokesperson for Joico’s Vero K-Pak color, knows how to make her blonde and strawberry blonde clients look like they were born that way. “We’re going for a richer, more natural blonde—more sophisticated,” she says.
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Hair color: Beth Minardi Hair cut: Tammy Laimos Assisting: Gion Vincent Photography: Roberto Ligresti Make-up: Gareth Green Fashion styling: David Widjaja Leopard print velvet and lace dress by Dolce & Gabbana
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Create a “W” along the rounds of the head.
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Begin with the root or regrowth application using demipermanent color: equal parts 1 1/2 oz G9 and 1/2 oz B6 (to make a Level-7 warm beige blonde) with Vero K-Pak Chrome Activator.
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Along the shaft use the same formula as above but add 1/4 oz RC8. Tint back selected strands, alternating fi ne slices with weaves (RC8 neutralizes the over processed area).
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Place on foil and apply to ends. Feather the color to the root formula.
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Foils are closed lengthwise, not folded, so no marks are made and it’s easier to remove.
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Process at room temperature for 20 minutes, then rinse, shampoo and condition.
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To begin lowlights, blend 1 1/2 oz B6 and 1/2 oz G8 and 1/4 oz RC8 (mixed with its own developer). Color placement varies—some go half way down the section.
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Others go all the way to ends.
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Process for 25 minutes at room temperature after last foil, then shampoo and condition.
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Beth Minardi.
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