Industry News

Mizani Launches Supreme Oil

Maggie Mulhern | July 10, 2011 | 11:24 PM

Mizani’s Supreme Oil was launched to the blogging press this week at the L’Oreal Academy in the Soho area of New York City. In addition to VIP’s and key stylists, bloggers were invited to experience the new styling treatment just introduced by Mizani.

Emcee Beth Payne, Director of Education, Veronique Morrison and Design Team Specialists Evie Johnson, Melinda Bouldin, Rod Horton, and Angela Hernandez demonstrated the “supreme” blowout on models using Supreme Oil on multiple hair types.

Melka Davis, Director, Integrated Marketing Communications for Mizani & L’Oreal Technique, sat down to chat with me and pointed out that this versatile product is “designed with a unique combination of botanical oils and multiple benefits. It’s 99% naturally-derived and free of silicones, mineral oil, and preservatives, so it penetrates and absorbs to treat and smooth all hair types without weighing it down.” She went on to elaborate about the penetrating natural oils, including avocado, apricot, olive fruit, argan, sunflower and rice bran to provide conditioning from within. “The surface coating natural oils like sesame seed & jojoba perform their magic brilliantly along with anti-oxidant Vitamin E,” said Melka.

all photos by Bennett Raglin
Mizani Launches Supreme Oil
Emcee Beth Payne, model, Melinda Bouldin

Mizani Launches Supreme Oil
models on stage

Mizani Launches Supreme Oil
presentation view

styling team & models

Supreme Oil launch

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