Josh Wood, Global Creative Director for Wella Professionals, presented a new color collection to members of the International Press in Paris today. Entitled Awakening 3D, Wood created the looks using an innovative color application from the 3D Color Techniques.
“It’s designed to add remarkable new depth and dimension to hair color,” he said to the almost 150 editors and bloggers. “Creating a color collection like this is truly inspiring. I know that the people sitting in my chair want color like this.”
While presenting 4 models, Josh added, “We have developed this new way of applying color, evolving the way we section the hair into panels and slices before applying multi-tonal shades. It’s all about a fine grading of nuances - a variation of depth via the same color with different tones. The effects are pretty dramatic, giving the illusion of light going into dark into light. It really has to be seen to be believed.”
According to Dr. Frauke Neuser, Global Scientific Communication, “Humans perceive objects to be at different distances depending on their brightness and size, so depending on the shades you choose and how you place the colors within the hair, you can create an optical illusion of depth.”
One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.