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Shade and Design

July 10, 2011 | 11:26 PM
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“ PureForm Methodology looks at hair as a fabric—and we cut according to the way that fabric is colored. It’s all about cutting for the color.” —Ruth Roche
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Maroon silk Mikado dress with metal flower embroideries by Miu Miu, rings by Alexis Bittar
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Ruth Roche, Pureology Colour Ambassador and owner of RARE in New York City, uses the new PureForm Methodology, a guide on how to cut color-treated hair, on these models.
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A new Pureology product line launching this month accompanies the cutting techniques. Get the details at pureology.com. Cotton camisole, silk skirt, mohair sweater and corsage by Paul Smith.
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Hair: Ruth Roche with Jay Palaniuk, PureArtist Photography: Roberto Ligresti Make-up: David Maderich, davidmaderich.com Fashion styling: David Widjaja
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Black wool and lace strapless dress by Emporio Armani, necklace by Alexis Bittar.
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Floral-printed silk gazar and tulle dress with pearl straps by Paul Smith.
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