Industry News

BIO IONIC Makes Distribution Switch to L'Oreal Owned "Salon Centric"

Lauren Salapatek | July 10, 2011 | 11:26 PM
BIO IONIC is moving distribution from Beauty Systems Group to Salon Centric, a division of L’Oreal USA, effective January 1, 2011. Until then, stylists can continue to buy Bio Ionic products form their current distributor.

Salon Centric will be the exclusive distributor for Bio Ionic products nationwide except for in the Northeast where Bio Ionic is represented by Depasquale Salon Systems in the NY/NJ/CT area and Essential Salon Products in New England.

Founded over 10 years ago, Bio Ionic is known for its ion powered hair care and styling tools with a patented system that harnesses the power of natural ions to help recondition and retexturize hair.

According to president & founder Fernando Romero, “We look for a distributor who is passionate about the Bio Ionic brand; motivated to educate stylists and dedicated to putting in the time and effort required to grow. SalonCentric’s commitment to education and added value programs made them the clear choice to become our premier distributor partner”.

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