Famed session artist and Redken Creative Consultant Guido met with editors last week to offer his interpretation from the Spring/Summer 2011 Collections and to introduce Redken's fashion work 12 and pure force 16, two new sprays designed to help professional hairstylists create those on-trend looks.
Fashion work 12, a medium hold working spray and pure force 16, a non aerosol fixing spray are joining Guido’s other favorite Fashion Week staples such as quick dry 18 and forceful 23. “These sprays help me create any finish,” Guido told me after the press event broke up. “This versatile range of hairsprays helps me create a sculpted updo, natural waves or a glossy, lacquered finish.”
Pekela Riley, celebrity hairstylist, educator, owner of Salon PK in Jacksonville, FL and Mizani Artist, has been tapped to lend her expertise to the Ulta Beauty Pro Team’s continued mission to support and educate stylists.
Learn more about Hair Aid, the Australian based non-profit designed to teach haircutting skills, through the expertise of professional hairdressers, to the people living in impoverished communities in third world countries.
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.