Industry News

Romane Brings Fine Fragrances to Salons

Jan Hillenmeyer | July 10, 2011 | 11:46 PM

Romane Fragrances is introducing three new fine fragrance brands that are sold exclusively through salons and spas. Vida, EVER and Jet 365 were developed for the customer who, rather than tackle the product over-load at the department store fragrance counter, can make this very personal purchase in the intimate environment of the salon or spa.

The three new Romane brands feature new scents in a variety of florals and musks, smaller sizes, and interesting packaging including purse sizes and roll-ons.

The three new Romane scents were developed at leading New York fragrance houses and include educational and promotional materials to help salon and spa professionals market fragrances to their clients as a new addition to the standard retail beauty products.

Monte Henige, CEO of Romane, says, “Romane has taken great care to research the habits and needs of the fragrance buyer. The EVER, Vida and Jet 365 fragrances are products that are new and different and combine fantastic scents with innovative and intriguing form factors. They are offered exclusively in salons and spas with the ability to compel an impulse purchase or entice a planned purchase.”

Jet 365 launched in November 2010 and Vida and EVER will launch in March 2011.

EVER offers a contemporary interpretation of traditional perfume scents and was created for the woman who wants her scent to make a statement. EVER is available in Classic, a blend of bergamot, gardenia and sandalwood; Luxe, a blend of peach, orange blossom and amber; and Radiant with notes of mandarin, jasmine and vanilla.

Vida is a collection of exotic floral scents in purse size sprays. Vida is available in Tiger Lily, a light floral with notes of orange, lily and orchid; Birds of Paradise, a fruity floral with melon, jasmine and sandalwood; and Wild Lotus, a floral musk with notes of lychee, wild lotus and amber.

Jet 365 is a collection of five travel size roll-on fragrances available in Long Weekend, a casual pear scent; City Lights, a seductive musk; Island Holiday, a water violet and sandalwood combination; Cabana for Two with pineapple and coconut notes; and Romantic Getaway with jasmine and vanilla.

To learn more about retailing these unique new fragrances, visit, the company’s site for salon and spa professionals.

Romane Brings Fine Fragrances to Salons
EVER is available in three traditional scents with a contemporary twist.

Romane Brings Fine Fragrances to Salons

The EVER salon fragrance display

Romane Brings Fine Fragrances to Salons
Romane's three Vida scents are available in twist purse sizes.

Romane Brings Fine Fragrances to Salons
The salon display for the Vida fragrances reflects the exotic floral scents.

Romane Brings Fine Fragrances to Salons
Romane's five Jet 365 scents are perfect for anytime touch-ups in travel-size roll-ons.

Romane Brings Fine Fragrances to Salons

Jet 365's salon display encourages an impulse buy.

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