Industry News

Purify Your Client's Hair

Lauren Salapatek | July 10, 2011 | 11:48 PM

L'ANZA has launched Healing Pure, a 2-step hair purifying system that clarifies and fortifies while healing the hair.

Purify Your Client's HairStep 1, Clarifying Shampoo: Uses natural purifiers and chelators to gently remove chlorine, hard water minerals, build-up, metals, chemicals and pollutants. it quickly eliminates "swimmer's green hair" and "well water orange hair" while maintaining natural hair color.

Step 2, Keratin Infusion: A protein rich treatment that is essential after any clarifying or chelating procedure. Proprietary keratin beads deliver vital keratin protein into the microscopic holes and gaps in the hair while embedded debris was removed during the clarifying process. Hair becomes noticeably stronger, smoother and shinier. Keratin Infusion also may be used daily to fortify weak, fragile hair.

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