Industry News

Hair Dryer with Flair

Lauren Salapatek | July 10, 2011 | 11:49 PM

Hair Dryer with FlairThe new Andis VIVID hair dryer sports a modern blend of bright colors on black and is equipped with a hyper DC motor that generates 40 percent more airflow to save drying time!

Crushed from precious gemstones, tourmaline crystals emit negative ions that quickly seal the cuticle layer and eliminate frizz for smoother, silkier hair. The tourmaline also helps cleanse hair of odors and impurities. The ionic technology breaks up water molecules for faster drying, and the ceramic feature minimizes friction and delivers far-infrared heat that penetrates hair from the inside out for deep, long-lasting styles.

The dryer is also equipped with a cool shot button to lock in style, plus three heat and two speed settings. "Stylists will love the new design," says Fred Koeller, Vice President of Marketing at Andis. "The Andis VIVID hair dryer is an excellent choice because the hyper DC motor is combined with cutting edge technologies to save drying time."

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