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FASHION WEEK: Billy Reid

Lauren Salapatek | July 10, 2011 | 11:53 PM

On Saturday night at MILK Studios, Billy Reid showcased his much anticipated Fall 2011 collection, this time featuring both men’s and women’s looks. Reid worked closely with Marcos Diaz of ION Studio for Davines to make sure the hair was just right for the presentation.

FASHION WEEK: Billy Reid

The collection from Billy Reid expressed the relationship between the Billy Reid man and the Billy Reid woman-a relationship that complements each other. The Billy Reid woman’s look was natural; she was soft, but there was a touch of masculine femininity about her.

FASHION WEEK: Billy Reid To create the look, Diaz used the Davines Defining Texturizer to add texture and volume to the hair. After a quick blow dry, he spritzed Davines’ newest product, the For Wizards No. 14 Sea Salt Primer on the hair. The Sea Salt Primer allows you to grab hair easily and makes pinning it up simple. He then used a 1.5” curling iron to create pin curls. After letting the curls set for 20 minutes, Diaz unrolled the curls and lightly brushed them out – think Brooke Shields in The Blue Lagoon. With a touch of Davines’ Defining Texturizer, to maintain the wave/curl, the general look was complete. From here, the models’ hair was pinned back into loose pony tail or left down, using the For Wizard’s No. 13 Mat Forming Ground to help tame frizz and flyaways.



To create the look of the Billy Reid man, Diaz used the Davines Defining Texturizer and Defining Wonder Wax to create a windswept appearance.

FASHION WEEK: Billy Reid 
 FASHION WEEK: Billy Reid


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