Southern in the City
After spending years servicing guests in his
Louisiana-based salon, Sam Brocato now calls New
York City's Soho home to his eponymous salon.
"The Soho salon is the same essence of
my past salons, only now the celebrity factor
and price point are increased, and of
course, the competition," says Brocato. "I
love the intensity of knowing we are building
a business within a short walk of some
of the world's best salons."