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Expert Advice

Southern in the City

July 10, 2011 | 11:55 PM

After spending years servicing guests in his Louisiana-based salon, Sam Brocato now calls New York City's Soho home to his eponymous salon. "The Soho salon is the same essence of my past salons, only now the celebrity factor and price point are increased, and of course, the competition," says Brocato. "I love the intensity of knowing we are building a business within a short walk of some of the world's best salons."

Southern in the City

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