Biz Tip: Smart Thinking, Straight Talk
Last yearâs Americaâs Beauty Show Business Forum
led salon and spa owners into a deep understanding of the
beauty clientâs mind. The journey continues Sunday, March 13,
at McCormick Place in Chicago during ABS 2011 with âSmart
Thinking-Straight Talk, A Salon and Spa Owner Dialog.â Presented
by ABS and P&G Salon Professional, and powered
by multi-media partner SALON TODAY, the forum includes
three sessions to share information and ideas on how to grow
your business and gain more of clientsâ beauty dollars.
Part 1 Consumer Segmentation:
Successful salon owners, consumer-shopping experts and beauty editors explore the spending habits of todayâs clients. Rueben Carranza, CEO of P&G Salon Professional, kicks off the forum by explaining why itâs important to segment your clients, then Mark Komanecky, P&G shopper based design manager, delves into P&Gâs vast consumer research to expose salon client segments and shopper-based design. An incredible âSalon Owner and Consumer Beauty Editor Panelâ shares insights on each client segment. On tap for this panel are owners Janine Jarman of Hairroin Salon, Hollywood, CA; Larry Silvestri of Mario Tricoci Salons and Spas; Marcy Cona of MC Hair Consultants in Cuyahoga Falls, OH; and Ginger Boyle of Planet Salon, Beverly Hills, CA; as well as beauty editors from magazines such as Allure, Self, TCW (Todayâs Chicago Women) and Marie Claire. John Moroney, vice president of business development for P&G Salon Professional, will moderate the morningâs session.
Part 2 Learning Lunch:
The lunch session allows attendees to network with peers and share their own client insights and what theyâve done to bring back.
Part 3 Salon Owner as Sustainable Leader:
The afternoon session exposes salon owners and managers to the day-in/day-out strategies of being a leader and demonstrating some guiding principles required to sustain those behaviors. Neil Ducoff, founder and CEO of Strategies, will talk to owners about âNo-Compromise Leadershipâ and Jim Lafferty, a former P&G manager and current managing director of Nigerian Bottle Company, will pass on his rules of âWork/Life Balance for Leaders.â
The event is a must for salon owners looking to grow business in 2011. Tickets for the Business Forum are available at americasbeautyshow.com and include four continuing education units and a one-year membership in Cosmetologists Chicago.