Biz Tip: Smart Thinking, Straight Talk

Last year's America's Beauty Show Business Forum led salon and spa owners into a deep understanding of the beauty client's mind. The journey continues Sunday, March 13, at McCormick Place in Chicago during ABS 2011 with "Smart Thinking-Straight Talk, A Salon and Spa Owner Dialog." Presented by ABS and P&G Salon Professional, and powered by multi-media partner SALON TODAY, the forum includes three sessions to share information and ideas on how to grow your business and gain more of clients' beauty dollars.



Part 1 Consumer Segmentation:
Successful salon owners, consumer-shopping experts and beauty editors explore the spending habits of today's clients. Rueben Carranza, CEO of P&G Salon Professional, kicks off the forum by explaining why it's important to segment your clients, then Mark Komanecky, P&G shopper based design manager, delves into P&G's vast consumer research to expose salon client segments and shopper-based design. An incredible "Salon Owner and Consumer Beauty Editor Panel" shares insights on each client segment. On tap for this panel are owners Janine Jarman of Hairroin Salon, Hollywood, CA; Larry Silvestri of Mario Tricoci Salons and Spas; Marcy Cona of MC Hair Consultants in Cuyahoga Falls, OH; and Ginger Boyle of Planet Salon, Beverly Hills, CA; as well as beauty editors from magazines such as Allure, Self, TCW (Today's Chicago Women) and Marie Claire. John Moroney, vice president of business development for P&G Salon Professional, will moderate the morning's session.

Part 2 Learning Lunch:
The lunch session allows attendees to network with peers and share their own client insights and what they've done to bring back.

Part 3 Salon Owner as Sustainable Leader:
The afternoon session exposes salon owners and managers to the day-in/day-out strategies of being a leader and demonstrating some guiding principles required to sustain those behaviors. Neil Ducoff, founder and CEO of Strategies, will talk to owners about "No-Compromise Leadership" and Jim Lafferty, a former P&G manager and current managing director of Nigerian Bottle Company, will pass on his rules of "Work/Life Balance for Leaders."

The event is a must for salon owners looking to grow business in 2011. Tickets for the Business Forum are available at americasbeautyshow.com and include four continuing education units and a one-year membership in Cosmetologists Chicago.