Industry News

Bye Bye Frizz

Lauren Salapatek | July 10, 2011 | 11:56 PM

Living Proof is a unique line that claims to fix a variety of hair problems. Their popular "No Frizz" line contains PolyfluoroEster, a smaller molecule than the traditional materials used for frizz control. This company optimized a unique way to deliver the material to the surface of the hair in an efficient way. The formulation adheres tightly to the hair, which allows for long-lasting moisture resistance and rebalancing of the hair fiber's interaction with the atmosphere, even during extreme humidity.

Bye Bye Frizz

**These are only select products from the Living Proof line

So if your clients are tired of their frizz, and they want a product that will block the humidity they should try these:

No Frizz Shampoo and No Frizz Conditioner: Both enhance the benefits of No Frizz stylers, leaving hair soft, smooth and frizz-free. Straight or curly, the shampoo and conditioner leave hair with a healthy shine. They're sulfate-free, too, and the shampoo provides extra gentle cleansing. Both work for colored hair.

Formulated to apply to dry hair, No Frizz Restyling Spray restyles messy hair in minutes. It's an alternative to washing and styling hair from scratch when there's simply no time. No Frizz Restyling Spray detangles, reduces static, and adds back shine, softness and control with light conditioning and hold. This product smells divine!

For flat, lifeless hair, Living Proof's scientists developed Full Root Lifting Hairspray to create hair with lift and height. Full Root Lifting Hairspray features a blend of flexible and strong holding polymers combined with PolyfluoroEster to optimize the polymer blend, making the lift touchable and flexible without compromising its durability.

Hold Flexible Hairspray is a reinvention of traditional hairspray--it provides control, but with a uniquely flexible, non-flaking hold.

For more information on these products, visit

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