Industry News

Personal Style: Sophia Navarro

July 10, 2011 | 11:58 PM
This owner of The Lash Co in Houston, Texas, has taken her love for lashes and passion for the NovaLash product and turned it into a booming business.


My lashes right now:

Right now I have a very lush look that still looks natural: 14mm, .25 curly curl lashes on the outside corners to add some drama, then lots of 8 and 10 mm curly curl lashes throughout so I can maintain the thick, defined lash line.

The coolest look I ever created: When I applied Candied Lashes to a model for a NovaLash photo shoot. I got to add a lot of candied lashes throughout. Usually we just add a few to the outside corners for a subtle shimmer.

The celeb I Would most like to makeover: Oprah. She would never go back to using strips after I lashed her up!

My favorite tool and product: The Air Nova tool saves me precious time and clients love it. Candied Lashes are all glitz and glam-my clients are always on their way to something special when they request Candied Lashes-gives them extra shimmer and shine!

The best thing about my job is:
Instant gratification. When my clients look in the mirror after their lashes are done-they know they look beautiful and ooze confidence.

The best job I ever had as a lash artist: The first time I did Beyonce's lashes. She had never had anything done to her bottom lashes before.

My secret weapon: Platinum Bond-I developed the NovaLash technique based on how this adhesive works!

My cause: To inspire women in the beauty industry to take risks, be bold and not be afraid to take a route untaken. Lash extensions back then did not guarantee success or even a future, but I loved it and have never looked back!

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