Event Coverage

Behind the Cover - March 2011

Modern Salon | July 10, 2011 | 11:59 PM
A Beautiful Collaboration

Behind the Cover - March 2011

For four years, the Aquage team has collaborated with MODERN to create a stunning cover for our March issue. This year, our collaboration was selected from a series Aquage created exclusively for America’s Beauty Show.

For two days, the Aquage team, led by Vice President of Creative and photographer Luis Alvarez, worked with the team from America’s Beauty Show and MODERN Editor Laurel Nelson on location at McCormick Place.

“It wasn’t until the first time I stepped into McCormick Place when it was totally empty that I realized how truly beautiful and inspiring the place really is,” said Alvarez, who was the photographer of the shoot.

“The scale of the building is so impressive, yet the attention to detail and the delicacy of each individual component in combination with the massive works of art that fill the walls is exquisitely sublime. I can’t think of a more inspirational place to have an artists’ gathering.”

Following the shoot, the Aquage team embarked on a national tour to create their first editorial shoot for Biomega—the newest line of products from Aquage. To see the exclusive photos from shoots in Miami, New York City, Kansas City, Los Angeles, Denver and Austin, Texas, see “Design Matters.”

Behind the Cover - March 2011
Another one of Alvarez’s creative photos for America’s Beauty Show this year.

Behind the Cover - March 2011
Paul Dykstra, CEO of ABS (center) with Luis Alvarez (right) and Joseph Cartagena, VP of Cosmetologists Chicago, check out the shots Alvarez captured during the shoot.

Behind the Cover - March 2011
(Back row, L. to R.) Kristen Erickson, ABS creative director; Joseph Cartagena, VP of Cosmetologists Chicago; Wanda Alvarez, makeup artist; Patric Chauvez, fashion stylist; (Center row, L. to R.) Luis Alvarez of Aquage; Ann Bray of Aquage; (Front row, L. to R.) Laurel Nelson, Editor in Chief of Modern; Heaven Padgett of Aquage; Paul Dykstra, CEO of ABS; Shelly Devlin of Aquage.

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